Connecting with Omni Consumers by Rich Kizer & Georganne Bender No longer mere customers, the new shopper has morphed into an Omni Consumer: people with the ability to shop anywhere and everywhere. Omnis use technology because it’s easy, and well, because they can. They shop on their desktop computers, laptops, tablets, smartphones, via telephone, catalogs, television, and of course, on your sales floor. These are smart, socially connected consumers who want variety done their way. You may not sell online or via social media and that’s okay. The take away is this: Omni consumers are exposed to so much retail their choices are endless. They compare your in-store experience with what they see online, and what happens to them in other brick and mortar stores. This exposure means that you need to up your game in every area of store operations, marketing and customer service. Here are a few things to think about: Younger Gens Set Trends, Older Gens Adapt Every customer, reg